POLAAR-001: The story behind the cover
November 2, 2014
When Marc and I talked about creating a label, one thing was sure: we didn’t want to have only digital releases. We wanted the music to be associated with objects. And beautiful ones. The resurgence of vinyl and the multiplicity of labels doing awesome work with them inspired us.
For example, we love the artistic approach of Third Man records. Third Man Recordings is Jack White’s label and every little aspect of this label is pure gold. Firstly, they release everything through an analogic process. Most of the time, bands are recorded playing live, and sometimes the music is directly put on wax. Then they always do awesome vinyl releases, with nice covers, or colored wax. They even created their own turntable! Everything they release is crafted and looks unique. But we’ll talk more about them on another post.
For RITUAL, Part 1, we decided to go for a collectable vinyl. An object that completes the music and that is linked to the live show. After evaluating the different options, we decided that we wouldn’t have a traditional cover but that we would set the vinyl in a PVC cover. A poster would be printed and inserted in the protective cover.
The WSK allowed us to use their amazing visuals they did for the live show. We decided to use the visual projected during NUMEN, which is one of the most intriguing design of the show. It’s also a good starting point to define the whole RITUAL project.
Based on this, we did two different design. One is the full view of WSK’s illustration, and the other one is a close-up. Then, I painted some of the papers using different colors. The design were then hand-printed using the screen-print technique by the Serigraphie Experience workshop in Lyon. This studio is runned by the famous bookshop Experience. Finally, I numbered and signed all the prints.
A lot of work and personality were put into the creation of this object. I certainly hope you will enjoy it as much as I enjoyed creating it.